Himanshu Purohit: Performance Marketer for your business.
Specializing in Meta ads, web analytics, and conversion tracking to drive exceptional results.
Contact Himanshu
Driving Growth Through Data-Driven Marketing
As a Performance Marketer with over four years of experience, I excel in managing, optimizing, and scaling paid media campaigns across Meta, Google, and YouTube. My expertise lies in leveraging data to craft highly effective advertising strategies.
I am passionate about transforming data into actionable insights, consistently delivering profitable outcomes, and embracing new challenges in the dynamic world of digital marketing.
Key Expertise Areas
Performance Marketing
Specializing in Meta and Google Ads for maximum ROI.
Web Analytics
In-depth analysis using Google Analytics & Tag Manager.
Conversion Tracking
Precise measurement to optimize campaign effectiveness.
Campaign Optimization
Continuous improvement for sustained growth and profitability.
Professional Journey
My career spans diverse marketing roles, from agency to in-house, consistently focusing on performance and analytics. Each role has deepened my expertise in scaling campaigns and solving complex marketing challenges.
1
Jan 2025 - Present
Paid Social Specialist
Digital Advantage Media
Managing Meta ads and overseeing marketing analytics for SME clients.
2
Nov 2024 - Jan 2025
Performance Marketing Manager
Brand Street Integrated Consultancy
Managed profitable budget allocation across Google and Meta channels.
3
Dec 2023 - Oct 2024
Performance Marketing Executive
Fix My Curls
Managed Meta, Google & Blinkit Ads with a 30L/Month budget, improving creative and copy collaboration.
4
Sep 2023 - Nov 2023
Paid Social Specialist
Managing Meta Ads for health & Supplement brand in different markets like EU, FR, UK.
5
Nov 2021 - Aug 2023
Executive Media Buyer
Managing meta & google ads with $100K+ monthly budget for Different types of businesses with overseeing marketing analytics.
6
June 2021 - Nov 2021
Digital Marketing executive
Managing a meta & google ads with a 20Lakh+ monthly budget for D2C brands specifically Fashion & accessories.
7
Feb 2021 - June 2021
Digital marketing executive
Managing a meta ads for D2C brands with a monthly budget of 20lakh+
Impactful Achievements
Comfort Click (UK Health & Supplements)
  • Achieved a 65% increase in ROAS and revenue across 4+ market accounts.
  • Improved campaign structure by 100% with strategic social media plans.
  • Enhanced analytics, leading to a 20% sales increase and 5% higher conversion rates.
  • Developed creatives with 30% better engagement, consistently exceeding KPIs.
Fix My curls (Curly hair brand)
  • Grew Meta ads revenue by 30-40% with Strategic approach in meta.
  • Scaled Blinkit & Zepto ads sales from scratch to 20Lakh+ with Average ROAS 5.
  • Improved google ads structure increased revenue by 20-30%
  • Improved creative angles for meta ads with different concepts.
Driving D2C Success
I led performance marketing for D2C brands, achieving significant growth and optimizing client communication. My strategies consistently boosted revenue and engagement metrics.
30%
POAS & Revenue Increase
Across 4+ D2C client accounts as Executive Media Buyer.
30%
Sales Increase
Through enhanced analytics structure.
3%
Higher Conversion Rates
Achieved by optimizing analytical frameworks.
Early Career Foundations
My journey began with strong foundational roles, where I quickly learned to manage budgets, drive sales, and implement effective digital strategies across diverse industries.
MarketingYoung (Junior Media Buyer)
  • Drove 50% increase in ROAS and Revenue for 2 D2C client accounts.
  • Profitably managed a $100K USD/Month budget for a D2C account.
  • Implemented analytics yielding 25% engagement increase.
RInteger (Digital Marketing Executive)
  • Achieved 3.5X ROAS and 65% revenue increase for fashion brands.
  • Improved campaign structure by 50% with social media plans.
  • Boosted ROAS & revenue by 50% through analytics oversight.
Gostrategy Hub (Digital Marketing Executive)
  • Secured 2.8X ROAS on e-commerce fashion campaigns.
  • Crafted social media content increasing engagement by 10%.
Building Brands from the Ground Up
Beyond agency work, I gained valuable experience in social media management and digital marketing for growing businesses, demonstrating my versatility and ability to drive organic and paid results.
Vardhaman Solar Solutions
Social Media Marketing Manager
  • Grew client business by 15% through paid campaigns.
  • Generated 5-10 leads per month via organic content marketing.
Arihant Gyp Ply & Lam
Social Media Manager
  • Achieved 10% business growth with paid campaigns.
  • Developed and executed comprehensive digital marketing strategies.
Education & Certifications
My academic background and continuous professional development ensure I stay at the forefront of marketing trends and analytics best practices.
Higher Education
  • MBA in Business Analytics
    Amity University Online (2024 - 2026)
  • Bachelor of Commerce (BCom)
    University of Madras (2017 - 2020)
Key Certifications
  • Social Media and Content Marketing Specialization
  • Direct Response Copywriting Specialist
  • Growing Business with Facebook
  • Marketing Communication and PR Specialization
  • Post Graduate Certification in Digital Marketing & Communication
  • HubSpot Academy: YouTube Marketing & Paid Media Strategy
Connect with Himanshu
I am always eager to connect with fellow professionals and explore new opportunities. Let's discuss how my expertise can drive your business forward.